It looks like Emma’s gig as a judge on Dancing On Ice is a little bit shaky right now, since her contract with the show has yet to be renewed. Fortunately, she also has other things to occupy herself with. Her latest project? Collaborating with Argos on a children’s clothing line. It’s the company’s first time to work with a celebrity on a clothing line, but it’s certainly not the first time that Emma is connected with Argos. We all know that she modeled as a child, and one of her earlier projects involved a shoot for a Slumberdown duvets ad for an Argos catalogue in 1980.
The collection will feature a total of 99 baby and childrenswear items. Emma and the team at Argos have been working on the collection since March, a couple of months before she gave birth to Tate Lee. Emma’s understandably excited about working with Argos, given her modeling history, and of the partnership with Emma, the company’s Business Development Manager Emily Jacobs says, “Emma is known and loved for being a stylish, hard working mum so was a natural choice to design this kids collection with us. Emma’s collection will take Argos childrenswear to a new level with a fully comprehensive and credible range, putting Argos on the childrenswear map as a clothing destination.”
It also looks like Emma’s son Beau will be following in his mum’s footsteps. He is among the kids who will be modeling pieces from the collection.
